Art Of Football
art-of-football.co.uk
ART OF is a fan-led merchandise brand that creates and sells sports-inspired apparel, collectibles, and products celebrating football culture and fan communities. Their product range includes licensed collaborations (such as with Guinness), heritage-inspired collections, and items from various football leagues including the Premier League and Championship.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
822
Collections
153
Pages
33
Blog Posts
48
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Music & Merch category average (61)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Music & Merch Ranking
#3 / 305
Top 1% in category
Category Avg Performance
61
-23 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
10.1s
Speed Index
Store Audit
Actionable insights compared to 436 Music & Merch stores
#8 in Music & Merch
Top 2% of stores
25% below average
822 products vs 1,103 avg
Faster than 99% of Music & Merch stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 436 stores in Music & Merch
25% below average
avg
132% above average
avg
136% above average
avg
9% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (48 blogs, 33 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Art Of Football
Art Of Football is a music & merch ecommerce store built on shopify and operating in GB. The store currently offers 822 products organized across 153 collections, making it comparable in size for the music & merch category.
Theme and Design
Art Of Football uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Art Of Football achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Art Of Football uses Yotpo for customer reviews and offers Settle, PayPal, Klarna, Clearpay for payment flexibility.
Competitive Positioning
Within the Music & Merch category, Art Of Football ranks #8 out of 436 stores we track. This places them in the top 2% of music & merch stores by product catalog size.
Last scanned
Feb 22, 2026
