Minimal
arthurwerickson.com
Arthur W. Erickson, Inc. is a Portland-based antiques dealer established in 1974, specializing in curated 19th and 20th-century Native American arts, artifacts, and unusual antiques. The store offers an extensive collection including American Indian baskets, beadwork, textiles, pottery, Eskimo arts, Columbia River artifacts, African tribal arts, pre-Columbian pieces, and folk art.
Products
1,037
Collections
19
Pages
16
Blog Posts
22
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#10130 / 16375
Faster than 38% of stores
Arts & Crafts Ranking
#531 / 708
Top 75% in category
Category Avg Performance
60
-6 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
87ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#160 in Arts & Crafts
Top 16% of stores
9% above average
1,037 products vs 948 avg
Slower than 75% of Arts & Crafts stores
PageSpeed score: 54/100
No BNPL options
65% of Arts & Crafts stores offer PayPal
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
9% above average
avg
62% below average
avg
7% above average
avg
31% below average
avg
Category Intelligence
How Minimal compares to other arts & crafts stores
0%
of Arts & Crafts stores use this theme
Insights
- 65% of Arts & Crafts stores offer PayPal
Theme & Design
Theme Name
BespokeType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 16% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
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About Minimal
Minimal is a arts & crafts ecommerce store built on and operating in LT. The store currently offers 1,037 products organized across 19 collections, making it larger than average for the arts & crafts category.
Theme and Design
Minimal uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Minimal achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal has not implemented a third-party review platform. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal
Competitive Positioning
Within the Arts & Crafts category, Minimal ranks #160 out of 1004 stores we track. This places them in the top 16% of arts & crafts stores by product catalog size.
Last scanned
Feb 24, 2026
