Back to Directory

Responsive

ascpens.com

Armando Simoni Club is a luxury pen retailer offering exclusive, handcrafted fountain pens and writing instruments. The store features curated collections with names like Bologna, Pompeii II, and Gran Gladiatore, positioning itself as a destination for pen aficionados and collectors rather than a mass-market stationery provider.

Visit Store

Performance Needs Attention

This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

50

Collections

23

Pages

37

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

F

39/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 15 points below Books & Stationery category average (60)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#13090 / 16375

Faster than 20% of stores

Books & Stationery Ranking

#235 / 273

Top 86% in category

Category Avg Performance

60

-15 below avg

Category Avg LCP

1.9s

45

Performance

83

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 412 Books & Stationery stores

#243 in Books & Stationery

Below 59% of stores

98% below average

50 products vs 2,250 avg

Slower than 86% of Books & Stationery stores

PageSpeed score: 45/100

No BNPL options

60% of Books & Stationery stores offer PayPal

Category Benchmarks

Compared to 412 stores in Books & Stationery

Products50 / avg 2,250

98% below average

avg

Collections23 / avg 93

75% below average

avg

Pages37 / avg 20

85% above average

avg

Blog Posts8 / avg 39

79% below average

avg

Category Intelligence

How Responsive compares to other books & stationery stores

Theme Adoption

0%

of Books & Stationery stores use this theme

Insights

  • 60% of Books & Stationery stores offer PayPal

Theme & Design

Theme Name

Responsive

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 59% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Basic stack

No review platform (21% of category uses one)No BNPL detected (65% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

50 products23 collections37 pages8 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Responsive

Responsive is a books & stationery ecommerce store built on and operating in PL. The store currently offers 50 products organized across 23 collections, making it comparable in size for the books & stationery category.

Theme and Design

Responsive uses the Responsive theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Responsive achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Responsive has not implemented a third-party review platform. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal

Competitive Positioning

Within the Books & Stationery category, Responsive ranks #243 out of 412 stores we track. This places them in the top 59% of books & stationery stores by product catalog size.

Last scanned

Feb 24, 2026

Responsive | Books & Stationery Store Analysis | CommerceRank