Dawn
ashleyjayjewelry.com
Jay Bird Studio is an online jewelry retailer specializing in handcrafted, artisanal jewelry designed and created by metalsmith Ashley Jay. The collection features bold, colorful, lightweight pieces that emphasize playful design and easy wearability, with all items made by hand by the artist in Pittsburgh, PA.
Products
78
Collections
7
Pages
8
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#8473 / 16375
Faster than 48% of stores
Jewelry & Accessories Ranking
#275 / 514
Top 54% in category
Category Avg Performance
57
+1 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#404 in Jewelry & Accessories
Below 59% of stores
90% below average
78 products vs 770 avg
Slower than 54% of Jewelry & Accessories stores
PageSpeed score: 58/100
No BNPL options
61% of Jewelry & Accessories stores offer PayPal
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
90% below average
avg
86% below average
avg
53% below average
avg
81% below average
avg
Category Intelligence
How Dawn compares to other jewelry & accessories stores
13%
of Jewelry & Accessories stores use this theme
Insights
- 61% of Jewelry & Accessories stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 59% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Jewelry & Accessories Stores
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About Dawn
Dawn is a jewelry & accessories ecommerce store built on and operating in FR. The store currently offers 78 products organized across 7 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of jewelry & accessories stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal
Competitive Positioning
Within the Jewelry & Accessories category, Dawn ranks #404 out of 679 stores we track. This places them in the top 59% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 24, 2026
