Ashmei
ashmei.com
ashmei creates high-performance outdoor apparel using sustainable merino fabrics, offering cycling jerseys, running wear, baselayers, and accessories for both men and women. Established in 2011, the brand combines classic style with eco-conscious materials designed for serious cyclists, runners, and outdoor enthusiasts.
Products
83
Collections
53
Pages
39
Blog Posts
51
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
+17 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
91% below average
83 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 73/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
91% below average
avg
65% below average
avg
34% above average
avg
16% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Ashmei
Ashmei is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 83 products organized across 53 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Ashmei uses the Vessel theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ashmei achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ashmei has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Ashmei ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 23, 2026
