Ashton-Blakey-Antiques
ashton-blakey-antiques.com
Ashton-Blakey is a vintage and antique watch dealer specializing in pre-owned wrist watches and pocket watches from premium brands including Omega, Rolex, Tudor, Elgin, Waltham, and Hamilton. The store buys and sells vintage timepieces and watch-related accessories such as chains and fobs.
Performance Needs Attention
This store scores 26/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
551
Collections
30
Pages
13
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 31 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15938 / 16375
Faster than 3% of stores
Jewellery & Watches Ranking
#744 / 758
Top 98% in category
Category Avg Performance
57
-31 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.040
Cumulative Layout Shift
85ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
604ms
Time to First Byte
11.8s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#244 in Jewellery & Watches
Top 23% of stores
31% below average
551 products vs 802 avg
Slower than 98% of Jewellery & Watches stores
PageSpeed score: 26/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
31% below average
avg
58% below average
avg
54% below average
avg
72% below average
avg
Theme & Design
Theme Name
ResponsiveType
Theme Store
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 23% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Ashton-Blakey-Antiques
Ashton-Blakey-Antiques is a jewellery & watches ecommerce store built on shopify and operating in SI. The store currently offers 551 products organized across 30 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Ashton-Blakey-Antiques uses the Responsive theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ashton-Blakey-Antiques achieves a performance score of 26/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ashton-Blakey-Antiques has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Ashton-Blakey-Antiques ranks #244 out of 1082 stores we track. This places them in the top 23% of jewellery & watches stores by product catalog size.
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