Dawn
asi-berlin.com
ASI Berlin is a specialized retailer of fingerboards, ramps, and tuning products from major and insider brands. The store serves the fingerboarding enthusiast community with expert staff who provide technical knowledge, trick tips, and hosts workshops and events in their Berlin location.
Products
298
Collections
14
Pages
9
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5877 / 16375
Faster than 64% of stores
Toys & Games Ranking
#118 / 293
Top 40% in category
Category Avg Performance
59
+4 above avg
Category Avg LCP
1.6s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
92ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 465 Toys & Games stores
#187 in Toys & Games
Above average (top 40%)
86% below average
298 products vs 2,106 avg
Faster than 60% of Toys & Games stores
PageSpeed score: 63/100
No BNPL options
69% of Toys & Games stores offer PayPal
Category Benchmarks
Compared to 465 stores in Toys & Games
86% below average
avg
83% below average
avg
36% below average
avg
93% below average
avg
Category Intelligence
How Dawn compares to other toys & games stores
13%
of Toys & Games stores use this theme
Insights
- 69% of Toys & Games stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 40% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
Other toys & games stores with similar size
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About Dawn
Dawn is a toys & games ecommerce store built on and operating in BR. The store currently offers 298 products organized across 14 collections, making it comparable in size for the toys & games category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of toys & games stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other toys & games stores, 69% of toys & games stores offer paypal
Competitive Positioning
Within the Toys & Games category, Dawn ranks #187 out of 465 stores we track. This places them in the top 40% of toys & games stores by product catalog size.
Last scanned
Feb 24, 2026
