Origin
atelierprelude.com
Atelier Prelude is a fashion retailer offering premium all-natural cashmere goods and fashion accessories. Originally from Paris, the brand specializes in timeless apparel with French flair, including signature cashmere shawls and versatile wearable pieces.
Products
37
Collections
9
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
41/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#8002 / 16375
Faster than 51% of stores
Fashion & Clothing Ranking
#1496 / 2989
Top 50% in category
Category Avg Performance
57
+2 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3060 in Fashion & Clothing
Below 69% of stores
95% below average
37 products vs 819 avg
Faster than 50% of Fashion & Clothing stores
PageSpeed score: 59/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
95% below average
avg
90% below average
avg
85% below average
avg
91% below average
avg
Category Intelligence
How Origin compares to other fashion & clothing stores
0%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
OriginType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 69% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Origin
Origin is a fashion & clothing ecommerce store built on and operating in GB. The store currently offers 37 products organized across 9 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Origin uses the Origin theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Origin achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Origin has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Origin ranks #3060 out of 4419 stores we track. This places them in the top 69% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
