Atolife
atolife.co.uk
ATO life. is a luxury fitness equipment retailer offering high-quality, non-slip exercise mats and blocks designed to support mindful movement and rehabilitation. The brand combines sleek aesthetics with functional fitness products for yoga, therapeutic exercise, and wellness practices.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
21
Collections
14
Pages
12
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Fitness Equipment category average (50)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fitness Equipment Ranking
#7 / 89
Top 8% in category
Category Avg Performance
50
-13 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 125 Fitness Equipment stores
#2 in Fitness Equipment
Top 2% of stores
85% below average
21 products vs 139 avg
Faster than 92% of Fitness Equipment stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 125 stores in Fitness Equipment
85% below average
avg
60% below average
avg
59% below average
avg
74% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Atolife
Atolife is a fitness equipment ecommerce store built on shopify and operating in GB. The store currently offers 21 products organized across 14 collections, making it comparable in size for the fitness equipment category.
Theme and Design
Atolife uses the Foodie theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Atolife achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Atolife has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fitness Equipment category, Atolife ranks #2 out of 125 stores we track. This places them in the top 2% of fitness equipment stores by product catalog size.
Last scanned
Feb 23, 2026
