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Aubrey-London

shopify

aubrey-london.co.uk

Aubrey London is a fashion retailer offering a curated collection of women's clothing including dresses (floral, plain, midi, and maxi styles), blouses, co-ordinates, and tops. The brand positions itself as offering contemporary fashion pieces suitable for various occasions, from casual to formal wear.

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Products

172

Collections

16

Pages

6

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

57/100

performance20/25 (Good)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme12/15 (Popular theme)
content10/15 (Good)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2540 / 16375

Faster than 84% of stores

Fashion & Clothing Ranking

#509 / 2989

Top 17% in category

Category Avg Performance

57

+14 above avg

Category Avg LCP

1.9s

71

Performance

96

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

5.1s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1842 in Fashion & Clothing

Above average (top 42%)

79% below average

172 products vs 819 avg

Faster than 83% of Fashion & Clothing stores

PageSpeed score: 71/100

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products172 / avg 819

79% below average

avg

Collections16 / avg 93

83% below average

avg

Pages6 / avg 41

85% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Category Intelligence

How Aubrey-London compares to other fashion & clothing stores

Theme Adoption

0%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Symmetry

Type

Theme Store

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 42% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

Modern Theme

Store Timeline & History

Feb 2026

172 products16 collections6 pages3 blogs

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About Aubrey-London

Aubrey-London is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 172 products organized across 16 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Aubrey-London uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Aubrey-London achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Aubrey-London has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Aubrey-London ranks #1842 out of 4419 stores we track. This places them in the top 42% of fashion & clothing stores by product catalog size.

Last scanned

Aubrey-London | Fashion & Clothing Store Analysis | CommerceRank