Minimal
auburnclay.com
Auburn Clay is a small business based in Pendleton, Indiana that designs and sells handmade polymer clay earrings. The store offers a curated selection of artisan earrings in various styles and color palettes, with free shipping on orders over $30.
Products
34
Collections
3
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
41/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#8954 / 16375
Faster than 45% of stores
Jewelry & Accessories Ranking
#289 / 514
Top 56% in category
Category Avg Performance
57
+0 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#513 in Jewelry & Accessories
Below 76% of stores
96% below average
34 products vs 770 avg
Slower than 56% of Jewelry & Accessories stores
PageSpeed score: 57/100
No BNPL options
61% of Jewelry & Accessories stores offer PayPal
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
96% below average
avg
94% below average
avg
82% below average
avg
88% below average
avg
Category Intelligence
How Minimal compares to other jewelry & accessories stores
0%
of Jewelry & Accessories stores use this theme
Insights
- 61% of Jewelry & Accessories stores offer PayPal
Theme & Design
Theme Name
MinimalType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 76% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Minimal
Minimal is a jewelry & accessories ecommerce store built on and operating in NO. The store currently offers 34 products organized across 3 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Minimal uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Minimal achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal has not implemented a third-party review platform. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal
Competitive Positioning
Within the Jewelry & Accessories category, Minimal ranks #513 out of 679 stores we track. This places them in the top 76% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 24, 2026
