Aurora Jewellery
aurora-jewellery.com
Aurora Orkney Jewellery is a Scottish jewellery retailer offering unique hand-crafted pieces inspired by the Orkney Islands, including Celtic designs, gold collections, and official Outlander merchandise. The store also offers complementary products such as tartan gifts, tweed collections, and kilt hire services.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
306
Collections
129
Pages
31
Blog Posts
42
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Jewelry & Accessories category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13160 / 16375
Faster than 20% of stores
Jewelry & Accessories Ranking
#418 / 514
Top 81% in category
Category Avg Performance
57
-13 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
87ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
403ms
Time to First Byte
5.6s
Speed Index
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#198 in Jewelry & Accessories
Above average (top 29%)
60% below average
306 products vs 770 avg
Slower than 81% of Jewelry & Accessories stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
60% below average
avg
158% above average
avg
82% above average
avg
62% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 29% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Aurora Jewellery
Aurora Jewellery is a jewelry & accessories ecommerce store built on shopify and operating in HR. The store currently offers 306 products organized across 129 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Aurora Jewellery uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of jewelry & accessories stores.
Performance Analysis
Based on Google PageSpeed Insights, Aurora Jewellery achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Aurora Jewellery has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Aurora Jewellery ranks #198 out of 679 stores we track. This places them in the top 29% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 19, 2026
