Australianopenshop
australianopenshop.com
The Australian Open Official Online Shop is the licensed merchandise retailer for the Australian Open tennis tournament. The store specializes in branded apparel including t-shirts, polos, hoodies, jackets, pants, shorts, and performance wear for men, women, and children, alongside souvenirs, hats, and towels featuring Australian Open branding.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
794
Collections
454
Pages
55
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12429 / 16375
Faster than 24% of stores
Fashion & Clothing Ranking
#2257 / 2989
Top 76% in category
Category Avg Performance
57
-10 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
147ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#728 in Fashion & Clothing
Top 16% of stores
3% below average
794 products vs 819 avg
Slower than 76% of Fashion & Clothing stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
3% below average
avg
388% above average
avg
34% above average
avg
91% below average
avg
Theme & Design
Theme Name
ReformationType
Theme Store
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 16% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Australianopenshop
Australianopenshop is a fashion & clothing ecommerce store built on shopify and operating in RO. The store currently offers 794 products organized across 454 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Australianopenshop uses the Reformation theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Australianopenshop achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Australianopenshop has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Australianopenshop ranks #728 out of 4419 stores we track. This places them in the top 16% of fashion & clothing stores by product catalog size.
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