Avi 8
avi-8.co.uk
AVI-8 is a specialist watch retailer offering a curated collection of WWII and modern aviation-inspired timepieces. The brand combines horological craftsmanship with military aviation heritage, featuring named collections such as the Spitfire and P-51 Mustang series, backed by a 2-year warranty and free worldwide shipping.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
226
Collections
122
Pages
93
Blog Posts
379
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 21 Feb 2026
Overall Ranking
#13825 / 16375
Faster than 16% of stores
Jewellery & Watches Ranking
#649 / 758
Top 86% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
138ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#470 in Jewellery & Watches
Above average (top 43%)
72% below average
226 products vs 802 avg
Slower than 86% of Jewellery & Watches stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
72% below average
avg
69% above average
avg
232% above average
avg
724% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 43% by catalog size
high
Strong content (379 blogs, 93 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Avi 8
Avi 8 is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 226 products organized across 122 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Avi 8 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Avi 8 achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Avi 8 uses Stamped for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Avi 8 ranks #470 out of 1082 stores we track. This places them in the top 43% of jewellery & watches stores by product catalog size.
Last scanned
Feb 19, 2026
