Aya
aya.co.uk
Aya Jewels is a modern jewellery collection created by Chelsy Davy, offering natural and lab-grown gemstone pieces including earrings, necklaces, rings, and bracelets. The brand combines traditional craftsmanship with contemporary design across curated collections featuring diamonds, emeralds, rubies, sapphires, and tanzanite stones in 18kt gold.
Products
69
Collections
76
Pages
27
Blog Posts
18
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#3333 / 16375
Faster than 80% of stores
Jewellery & Watches Ranking
#131 / 758
Top 17% in category
Category Avg Performance
57
+12 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
111ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
570ms
Time to First Byte
7.9s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#769 in Jewellery & Watches
Below 71% of stores
91% below average
69 products vs 802 avg
Faster than 83% of Jewellery & Watches stores
PageSpeed score: 69/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
91% below average
avg
6% above average
avg
4% below average
avg
61% below average
avg
Category Intelligence
How Aya compares to other jewellery & watches stores
7%
of Jewellery & Watches stores use this theme
19%
of Jewellery & Watches stores use Klarna
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 71% by catalog size
low
Basic content (27 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Aya
Aya is a jewellery & watches ecommerce store built on shopify and operating in CA. The store currently offers 69 products organized across 76 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Aya uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Aya achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Aya has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Aya ranks #769 out of 1082 stores we track. This places them in the top 71% of jewellery & watches stores by product catalog size.
Last scanned
Feb 19, 2026
