Ayarnstory
ayarnstory.co.uk
A Yarn Story is a specialist yarn and wool shop based in Bath, UK, offering luxury hand-dyed yarns, knitting needles, notions and patterns from premium brands. The store serves knitters and crocheters across the UK with curated collections of high-quality fibres, expert advice and creative inspiration.
Products
984
Collections
171
Pages
50
Blog Posts
119
CommerceRank Score
Overall store health assessment based on 5 key factors
77/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#10058 / 16375
Faster than 39% of stores
Arts & Crafts Ranking
#524 / 708
Top 74% in category
Category Avg Performance
60
-6 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
139ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
497ms
Time to First Byte
8.2s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#166 in Arts & Crafts
Top 17% of stores
4% above average
984 products vs 948 avg
Slower than 74% of Arts & Crafts stores
PageSpeed score: 54/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
4% above average
avg
242% above average
avg
233% above average
avg
272% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 17% by catalog size
high
Strong content (119 blogs, 50 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Ayarnstory
Ayarnstory is a arts & crafts ecommerce store built on shopify and operating in US. The store currently offers 984 products organized across 171 collections, making it larger than average for the arts & crafts category.
Theme and Design
Ayarnstory uses the Story theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ayarnstory achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ayarnstory uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Ayarnstory ranks #166 out of 1004 stores we track. This places them in the top 17% of arts & crafts stores by product catalog size.
Last scanned
Feb 20, 2026
