MAIN THEME
babyelaine.com
Baby Elaine is a children's fashion retailer offering designer clothing brands for babies and kids, including labels such as Bobo Choses, Tiny Cottons, Caramel, Tao, Beau Loves, Paz Rodriguez, Buho, Livly, and Creative Factory. The store carries seasonal collections and sale items across various designer brands targeting the premium children's apparel market.
Products
2,592
Collections
379
Pages
31
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#10132 / 16375
Faster than 38% of stores
Baby & Kids Ranking
#242 / 402
Top 60% in category
Category Avg Performance
56
-2 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
69ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#34 in Baby & Kids
Top 6% of stores
324% above average
2,592 products vs 612 avg
Slower than 60% of Baby & Kids stores
PageSpeed score: 54/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
324% above average
avg
299% above average
avg
63% above average
avg
91% below average
avg
Category Intelligence
How MAIN THEME compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 6% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About MAIN THEME
MAIN THEME is a baby & kids ecommerce store built on and operating in US. The store currently offers 2,592 products organized across 379 collections, making it larger than average for the baby & kids category.
Theme and Design
MAIN THEME uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, MAIN THEME achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 78/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, MAIN THEME has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, MAIN THEME ranks #34 out of 575 stores we track. This places them in the top 6% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
