BabyKins-Theme_v2
babykins.com
Babykins & KINS Products manufactures reusable cloth diapers for babies and adults, along with related accessories such as plastic pants, bibs, and bedding. Since 1986, the company has produced these items in North America, positioning itself as a sustainable alternative to disposable diaper options.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
48
Collections
13
Pages
14
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
36/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15015 / 16375
Faster than 8% of stores
Baby & Kids Ranking
#373 / 402
Top 93% in category
Category Avg Performance
56
-21 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.110
Cumulative Layout Shift
87ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#369 in Baby & Kids
Below 64% of stores
92% below average
48 products vs 612 avg
Slower than 93% of Baby & Kids stores
PageSpeed score: 35/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
92% below average
avg
86% below average
avg
26% below average
avg
94% below average
avg
Category Intelligence
How BabyKins-Theme_v2 compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 64% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About BabyKins-Theme_v2
BabyKins-Theme_v2 is a baby & kids ecommerce store built on and operating in US. The store currently offers 48 products organized across 13 collections, making it comparable in size for the baby & kids category.
Theme and Design
BabyKins-Theme_v2 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, BabyKins-Theme_v2 achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, BabyKins-Theme_v2 has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, BabyKins-Theme_v2 ranks #369 out of 575 stores we track. This places them in the top 64% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
