Backstageoriginals
backstageoriginals.com
Backstage Originals is a London-based retailer of authentic licensed band merchandise and music-themed apparel. The store offers band t-shirts, hoodies, denim jackets, jerseys, and music merchandise accessories, emphasizing fair-trade practices that support bands and the music industry.
Products
2,863
Collections
222
Pages
37
Blog Posts
21
CommerceRank Score
Overall store health assessment based on 5 key factors
80/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#9129 / 16375
Faster than 44% of stores
Music & Merch Ranking
#198 / 305
Top 65% in category
Category Avg Performance
61
-5 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 436 Music & Merch stores
#31 in Music & Merch
Top 7% of stores
160% above average
2,863 products vs 1,103 avg
Slower than 65% of Music & Merch stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 436 stores in Music & Merch
160% above average
avg
236% above average
avg
164% above average
avg
60% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 7% by catalog size
high
Strong content (21 blogs, 37 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
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About Backstageoriginals
Backstageoriginals is a music & merch ecommerce store built on shopify and operating in UA. The store currently offers 2,863 products organized across 222 collections, making it larger than average for the music & merch category.
Theme and Design
Backstageoriginals uses the King theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Backstageoriginals achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 98/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Backstageoriginals uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Music & Merch category, Backstageoriginals ranks #31 out of 436 stores we track. This places them in the top 7% of music & merch stores by product catalog size.
Last scanned
Feb 19, 2026
