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BAD WINNERS

badwinners.com

Bad Winners is a motorcycle customization and performance parts retailer offering branded kits and components for popular motorcycle models including Royal Enfield 650cc bikes and Husqvarna Vitpilen models. The store features curated MotoKits designed for both aesthetic upgrades and performance enhancements, with a focus on muscle retro and scrambler styling options.

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Excellent Performance

This store scores 92/100 on PageSpeed - a top performer! Fast loading times provide a great user experience. Stable layout prevents frustrating content shifts. This level of performance can positively impact conversions and SEO rankings.

Products

85

Collections

25

Pages

27

Blog Posts

7

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance25/25 (Excellent)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#147 / 16375

Faster than 99% of stores

Automotive Ranking

#3 / 366

Top 1% in category

Category Avg Performance

58

+34 above avg

Category Avg LCP

1.7s

Faster than avg

92

Performance

92

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.7s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

67ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 544 Automotive stores

#313 in Automotive

Below 58% of stores

98% below average

85 products vs 4,659 avg

Faster than 99% of Automotive stores

PageSpeed score: 92/100

No BNPL options

60% of Automotive stores offer PayPal

Category Benchmarks

Compared to 544 stores in Automotive

Products85 / avg 4,659

98% below average

avg

Collections25 / avg 122

80% below average

avg

Pages27 / avg 25

8% above average

avg

Blog Posts7 / avg 21

67% below average

avg

Category Intelligence

How BAD WINNERS compares to other automotive stores

Insights

  • 60% of Automotive stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 58% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Basic stack

No review platform (21% of category uses one)No BNPL detected (66% of category offers BNPL)

Business Sophistication

Early stage

International

Store Timeline & History

Feb 2026

85 products25 collections27 pages7 blogs

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About BAD WINNERS

BAD WINNERS is a automotive ecommerce store built on and operating in ES. The store currently offers 85 products organized across 25 collections, making it comparable in size for the automotive category.

Theme and Design

BAD WINNERS uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, BAD WINNERS achieves a performance score of 92/100 on mobile devices. This excellent score puts them among the top-performing stores in our database, indicating fast load times and a great user experience. The store also scores 92/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, BAD WINNERS has not implemented a third-party review platform. Compared to other automotive stores, 60% of automotive stores offer paypal

Competitive Positioning

Within the Automotive category, BAD WINNERS ranks #313 out of 544 stores we track. This places them in the top 58% of automotive stores by product catalog size.

Last scanned

Feb 24, 2026

BAD WINNERS | Automotive Store Analysis | CommerceRank