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Detail_Classic-15-March-2018_gwb

baelwellness.com

Bael Wellness is a health and wellness retailer offering therapeutic ergonomic cushions with gel-enhanced lumbar support, knee braces, natural skincare products, and vegan supplements. The brand emphasizes professionally-approved wellness solutions designed to support posture and pain relief.

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Performance Needs Attention

This store scores 22/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

27

Collections

16

Pages

13

Blog Posts

313

CommerceRank Score

Overall store health assessment based on 5 key factors

F

38/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 35 points below Health & Wellness category average (57)
  • SEO score is 69/100 - fix meta tags, alt text, and structured data
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#16093 / 16375

Faster than 2% of stores

Health & Wellness Ranking

#372 / 378

Top 98% in category

Category Avg Performance

57

-35 below avg

Category Avg LCP

1.9s

22

Performance

79

Accessibility

69

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 593 Health & Wellness stores

#255 in Health & Wellness

Above average (top 43%)

87% below average

27 products vs 212 avg

Slower than 98% of Health & Wellness stores

PageSpeed score: 22/100

No BNPL options

62% of Health & Wellness stores offer PayPal

Category Benchmarks

Compared to 593 stores in Health & Wellness

Products27 / avg 212

87% below average

avg

Collections16 / avg 29

45% below average

avg

Pages13 / avg 25

48% below average

avg

Blog Posts313 / avg 52

502% above average

avg

Category Intelligence

How Detail_Classic-15-March-2018_gwb compares to other health & wellness stores

Insights

  • 62% of Health & Wellness stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 43% by catalog size

Content Investment

high

Strong content (313 blogs, 13 pages)

Tech Stack Maturity

Basic stack

No review platform (28% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

27 products16 collections13 pages313 blogs

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About Detail_Classic-15-March-2018_gwb

Detail_Classic-15-March-2018_gwb is a health & wellness ecommerce store built on and operating in US. The store currently offers 27 products organized across 16 collections, making it comparable in size for the health & wellness category.

Theme and Design

Detail_Classic-15-March-2018_gwb uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Detail_Classic-15-March-2018_gwb achieves a performance score of 22/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 69/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Detail_Classic-15-March-2018_gwb has not implemented a third-party review platform. Compared to other health & wellness stores, 62% of health & wellness stores offer paypal

Competitive Positioning

Within the Health & Wellness category, Detail_Classic-15-March-2018_gwb ranks #255 out of 593 stores we track. This places them in the top 43% of health & wellness stores by product catalog size.

Last scanned

Feb 24, 2026

Detail_Classic-15-March-2018_gwb | Health & Wellness Store Analysis | CommerceRank