Reformation
bagid.com
BagID offers smart luggage tracking tags and travel accessories that allow users to check in luggage digitally and track their bags in real-time through Apple Find My or Samsung SmartThings Find. The brand targets frequent travelers seeking to simplify airport procedures and ensure luggage security during travel.
Performance Needs Attention
This store scores 24/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
6
Collections
2
Pages
24
Blog Posts
36
CommerceRank Score
Overall store health assessment based on 5 key factors
32/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 32 points below Travel & Experiences category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#16035 / 16375
Faster than 2% of stores
Travel & Experiences Ranking
#77 / 80
Top 96% in category
Category Avg Performance
56
-32 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.200
Cumulative Layout Shift
132ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 141 Travel & Experiences stores
#80 in Travel & Experiences
Below 57% of stores
96% below average
6 products vs 149 avg
Slower than 96% of Travel & Experiences stores
PageSpeed score: 24/100
No BNPL options
50% of Travel & Experiences stores offer PayPal
Category Benchmarks
Compared to 141 stores in Travel & Experiences
96% below average
avg
95% below average
avg
8% below average
avg
33% above average
avg
Category Intelligence
How Reformation compares to other travel & experiences stores
0%
of Travel & Experiences stores use this theme
Insights
- 50% of Travel & Experiences stores offer PayPal
Theme & Design
Theme Name
ReformationType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 57% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Reformation
Reformation is a travel & experiences ecommerce store built on and operating in GB. The store currently offers 6 products organized across 2 collections, making it comparable in size for the travel & experiences category.
Theme and Design
Reformation uses the Reformation theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Reformation achieves a performance score of 24/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Reformation has not implemented a third-party review platform. Compared to other travel & experiences stores, 50% of travel & experiences stores offer paypal
Competitive Positioning
Within the Travel & Experiences category, Reformation ranks #80 out of 141 stores we track. This places them in the top 57% of travel & experiences stores by product catalog size.
Last scanned
Feb 24, 2026
