Bao Lan
bao--lan.com
Baolan is a Tokyo-inspired conceptual jewelry brand that creates statement pieces with individual narratives. Each item is crafted from high-quality precious metals including 18k gold, 10k gold, and sterling silver 925, designed for longevity and timeless appeal across generations.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
31
Collections
8
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
35/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12323 / 16375
Faster than 25% of stores
Jewellery & Watches Ranking
#579 / 758
Top 76% in category
Category Avg Performance
57
-9 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#881 in Jewellery & Watches
Below 81% of stores
96% below average
31 products vs 802 avg
Slower than 76% of Jewellery & Watches stores
PageSpeed score: 48/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
96% below average
avg
89% below average
avg
71% below average
avg
93% below average
avg
Category Intelligence
How Bao Lan compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
IconType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 81% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Bao Lan
Bao Lan is a jewellery & watches ecommerce store built on and operating in US. The store currently offers 31 products organized across 8 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Bao Lan uses the Icon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bao Lan achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bao Lan has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Bao Lan ranks #881 out of 1082 stores we track. This places them in the top 81% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
