Barrell
barrell.co.uk
Bill Barrell Ltd is a specialist retailer of vintage and collectible postage stamps and postal history, featuring rare items such as the 1d black and 2d blue stamps from the early Victorian era. The store offers carefully curated selections organized by historical period and stamp classification for serious philatelists and collectors.
Products
20,223
Collections
246
Pages
55
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
78/100
Top Recommendations
- Accessibility score is 65/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2527 / 16375
Faster than 85% of stores
Books & Stationery Ranking
#50 / 273
Top 18% in category
Category Avg Performance
60
+11 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
255ms
Interaction to Next Paint
Additional Metrics
0.6s
First Contentful Paint
422ms
Time to First Byte
3.7s
Speed Index
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#3 in Books & Stationery
Top 1% of stores
799% above average
20,223 products vs 2,250 avg
Faster than 82% of Books & Stationery stores
PageSpeed score: 71/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
799% above average
avg
165% above average
avg
175% above average
avg
92% below average
avg
Category Intelligence
How Barrell compares to other books & stationery stores
3%
of Books & Stationery stores use Pipe
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (3 blogs, 55 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Barrell
Barrell is a books & stationery ecommerce store built on shopify and operating in US. The store currently offers 20,223 products organized across 246 collections, making it larger than average for the books & stationery category.
Theme and Design
Barrell uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Barrell achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 65/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Barrell has not implemented a third-party review platform and offers Settle, Pipe for payment flexibility. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Barrell ranks #3 out of 412 stores we track. This places them in the top 1% of books & stationery stores by product catalog size.
Last scanned
Feb 20, 2026
