Bartrums
bartrums.co.uk
Bartrums and Co Ltd is a UK-based retailer of fine pens, stationery, and writing supplies. The store offers a carefully curated selection of quality products including fountain pens, mechanical pencils, ballpoints, notebooks, notecards, inks, journals, and diaries from premium brands such as Caran d'Ache, Cross, Diplomat, and Blackwing, alongside office supplies and specialty items like Tintin products.
Products
2,323
Collections
211
Pages
19
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5419 / 16375
Faster than 67% of stores
Books & Stationery Ranking
#116 / 273
Top 42% in category
Category Avg Performance
60
+4 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
67ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#51 in Books & Stationery
Top 12% of stores
3% above average
2,323 products vs 2,250 avg
Faster than 58% of Books & Stationery stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
3% above average
avg
127% above average
avg
5% below average
avg
92% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 12% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Bartrums
Bartrums is a books & stationery ecommerce store built on Shopify and operating in FR. The store currently offers 2,323 products organized across 211 collections, making it larger than average for the books & stationery category.
Theme and Design
Bartrums uses the Venture theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bartrums achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bartrums has not implemented a third-party review platform and offers PayPal, Affirm, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Bartrums ranks #51 out of 412 stores we track. This places them in the top 12% of books & stationery stores by product catalog size.
Last scanned
Feb 25, 2026
