Baseblocks
baseblocks.fit
BaseBlocks is a home gym equipment retailer offering in-house designed fitness products including pull-up bars, dip bars, ring racks, benches, and resistance bands. The brand focuses on compact, easy-to-store equipment for home fitness with quick setup and same-day shipping options.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
33
Collections
5
Pages
108
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Fitness Equipment category average (50)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14736 / 16375
Faster than 10% of stores
Fitness Equipment Ranking
#69 / 89
Top 78% in category
Category Avg Performance
50
-13 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.140
Cumulative Layout Shift
79ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 125 Fitness Equipment stores
#58 in Fitness Equipment
Above average (top 46%)
76% below average
33 products vs 139 avg
Slower than 78% of Fitness Equipment stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 125 stores in Fitness Equipment
76% below average
avg
86% below average
avg
272% above average
avg
93% below average
avg
Theme & Design
Theme Name
USA 2025 Dec
Type
Theme Store
Theme Store ID
829
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 46% by catalog size
high
Strong content (5 blogs, 108 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Fitness Equipment Stores
Other fitness equipment stores with similar size
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About Baseblocks
Baseblocks is a fitness equipment ecommerce store built on Shopify and operating in US. The store currently offers 33 products organized across 5 collections, making it comparable in size for the fitness equipment category.
Theme and Design
Baseblocks uses the USA 2025 Dec theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Baseblocks achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Baseblocks uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fitness Equipment category, Baseblocks ranks #58 out of 125 stores we track. This places them in the top 46% of fitness equipment stores by product catalog size.
Last scanned
Feb 25, 2026
