Dawn before service booking calendar 19 oct 24
basingstokesofteners.com
Basingstoke Water Softeners is a supplier and installer of water softening systems and related products. Established over 30 years ago, they offer residential and commercial water softeners, installation services, maintenance supplies including block salt and filter cartridges, water filters, and premium Quooker taps.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
64
Collections
8
Pages
12
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
41/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 26 points below Home Improvement category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15665 / 16375
Faster than 4% of stores
Home Improvement Ranking
#317 / 334
Top 95% in category
Category Avg Performance
56
-26 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.050
Cumulative Layout Shift
85ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#257 in Home Improvement
Below 51% of stores
96% below average
64 products vs 1,558 avg
Slower than 95% of Home Improvement stores
PageSpeed score: 30/100
No BNPL options
56% of Home Improvement stores offer PayPal
Category Benchmarks
Compared to 503 stores in Home Improvement
96% below average
avg
90% below average
avg
48% below average
avg
84% below average
avg
Category Intelligence
How Dawn before service booking calendar 19 oct 24 compares to other home improvement stores
10%
of Home Improvement stores use this theme
Insights
- 56% of Home Improvement stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 51% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Dawn before service booking calendar 19 oct 24
Dawn before service booking calendar 19 oct 24 is a home improvement ecommerce store built on and operating in GB. The store currently offers 64 products organized across 8 collections, making it comparable in size for the home improvement category.
Theme and Design
Dawn before service booking calendar 19 oct 24 uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of home improvement stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn before service booking calendar 19 oct 24 achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 83/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn before service booking calendar 19 oct 24 has not implemented a third-party review platform. Compared to other home improvement stores, 56% of home improvement stores offer paypal
Competitive Positioning
Within the Home Improvement category, Dawn before service booking calendar 19 oct 24 ranks #257 out of 503 stores we track. This places them in the top 51% of home improvement stores by product catalog size.
Last scanned
Feb 24, 2026
