Flow
basmati.club
Basmati Club is an online retailer of premium basmati rice and authentic Indian spices, offering varieties including black rice, brown basmati rice, and other specialty rice products sourced from India under the Shrilalmahal Group brand.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
24
Collections
11
Pages
8
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Food & Drink category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15147 / 16375
Faster than 7% of stores
Food & Drink Ranking
#1246 / 1334
Top 93% in category
Category Avg Performance
56
-22 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#983 in Food & Drink
Below 55% of stores
90% below average
24 products vs 235 avg
Slower than 93% of Food & Drink stores
PageSpeed score: 34/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
90% below average
avg
68% below average
avg
56% below average
avg
78% below average
avg
Category Intelligence
How Flow compares to other food & drink stores
0%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Theme Name
FlowType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 55% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
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About Flow
Flow is a food & drink ecommerce store built on and operating in US. The store currently offers 24 products organized across 11 collections, making it comparable in size for the food & drink category.
Theme and Design
Flow uses the Flow theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flow achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flow has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Flow ranks #983 out of 1794 stores we track. This places them in the top 55% of food & drink stores by product catalog size.
Last scanned
Feb 24, 2026
