Supply
basskhang.com
Basskhang Custom Rods & Tackle LLC is a specialized fishing retailer offering custom-built fishing rods, ice rods, and rod building components. The store provides a range of products including rod blanks, reel seats, guides, grips, and accessories for both ice fishing and open water fishing applications.
Products
106
Collections
38
Pages
14
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#7009 / 16375
Faster than 57% of stores
Fishing Ranking
#36 / 90
Top 40% in category
Category Avg Performance
56
+5 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#53 in Fishing
Above average (top 41%)
95% below average
106 products vs 2,112 avg
Faster than 60% of Fishing stores
PageSpeed score: 61/100
No BNPL options
57% of Fishing stores offer PayPal
Category Benchmarks
Compared to 129 stores in Fishing
95% below average
avg
98% below average
avg
93% below average
avg
99% below average
avg
Category Intelligence
How Supply compares to other fishing stores
3%
of Fishing stores use this theme
Insights
- 57% of Fishing stores offer PayPal
Theme & Design
Theme Name
SupplyType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 41% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Supply
Supply is a fishing ecommerce store built on and operating in ES. The store currently offers 106 products organized across 38 collections, making it comparable in size for the fishing category.
Theme and Design
Supply uses the Supply theme from the Shopify Theme Store. This theme choice is used by 3% of fishing stores.
Performance Analysis
Based on Google PageSpeed Insights, Supply achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Supply has not implemented a third-party review platform. Compared to other fishing stores, 57% of fishing stores offer paypal
Competitive Positioning
Within the Fishing category, Supply ranks #53 out of 129 stores we track. This places them in the top 41% of fishing stores by product catalog size.
Last scanned
Feb 24, 2026
