Bbcicecream
bbcicecream.eu
The official European online store for Billionaire Boys Club and ICECREAM by Pharrell Williams, offering designer streetwear including t-shirts, sweatshirts, knitwear, denim, outerwear, and accessories for men and women, along with exclusive EU items and collaborative collections.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
929
Collections
101
Pages
61
Blog Posts
49
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15341 / 16375
Faster than 6% of stores
Fashion & Clothing Ranking
#2777 / 2989
Top 93% in category
Category Avg Performance
57
-25 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
445ms
Time to First Byte
17.2s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#639 in Fashion & Clothing
Top 14% of stores
13% above average
929 products vs 819 avg
Slower than 93% of Fashion & Clothing stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
13% above average
avg
9% above average
avg
49% above average
avg
53% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 14% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Bbcicecream
Bbcicecream is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 929 products organized across 101 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Bbcicecream uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bbcicecream achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bbcicecream has not implemented a third-party review platform and offers PayPal, Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Bbcicecream ranks #639 out of 4419 stores we track. This places them in the top 14% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
