Flex - Default - 2025-05-30
beadbrilliantly.com
String of the Art offers DIY crafting kits including string art, punch needle, painting, and beading projects. Each kit includes all necessary materials, patterns, templates, and instructions for completing creative craft projects, catering to both beginners and experienced crafters.
Performance Needs Attention
This store scores 18/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
74
Collections
10
Pages
27
Blog Posts
25
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 42 points below Arts & Crafts category average (60)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#16163 / 16375
Faster than 1% of stores
Arts & Crafts Ranking
#697 / 708
Top 98% in category
Category Avg Performance
60
-42 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.120
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#609 in Arts & Crafts
Below 61% of stores
92% below average
74 products vs 948 avg
Slower than 98% of Arts & Crafts stores
PageSpeed score: 18/100
No BNPL options
65% of Arts & Crafts stores offer PayPal
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
92% below average
avg
80% below average
avg
80% above average
avg
22% below average
avg
Category Intelligence
How Flex - Default - 2025-05-30 compares to other arts & crafts stores
Insights
- 65% of Arts & Crafts stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 61% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Flex - Default - 2025-05-30
Flex - Default - 2025-05-30 is a arts & crafts ecommerce store built on and operating in US. The store currently offers 74 products organized across 10 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Flex - Default - 2025-05-30 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flex - Default - 2025-05-30 achieves a performance score of 18/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flex - Default - 2025-05-30 has not implemented a third-party review platform. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal
Competitive Positioning
Within the Arts & Crafts category, Flex - Default - 2025-05-30 ranks #609 out of 1004 stores we track. This places them in the top 61% of arts & crafts stores by product catalog size.
Last scanned
Feb 24, 2026
