Beauelle
beauelle.co.uk
Beauelle is a Scottish handmade jewelry store specializing in polymer clay creations, offering a range of unique rings, necklaces, earrings, and statement pieces. The brand also sells complementary homeware items, workshop experiences, and DIY kits, with all products crafted by designer Rachel Urquhart in Aberdeenshire.
Products
318
Collections
27
Pages
8
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewelry & Accessories Ranking
#12 / 514
Top 2% in category
Category Avg Performance
57
+9 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.4s
Speed Index
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#11 in Jewelry & Accessories
Top 2% of stores
59% below average
318 products vs 770 avg
Faster than 98% of Jewelry & Accessories stores
PageSpeed score: 66/100
No BNPL options
61% of Jewelry & Accessories stores offer PayPal
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
59% below average
avg
46% below average
avg
53% below average
avg
92% below average
avg
Category Intelligence
How Beauelle compares to other jewelry & accessories stores
0%
of Jewelry & Accessories stores use this theme
Insights
- 61% of Jewelry & Accessories stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Beauelle
Beauelle is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 318 products organized across 27 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Beauelle uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Beauelle achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Beauelle has not implemented a third-party review platform. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal
Competitive Positioning
Within the Jewelry & Accessories category, Beauelle ranks #11 out of 679 stores we track. This places them in the top 2% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 22, 2026
