Beautyandthebutton
beautyandthebutton.co.uk
Beauty and The Button is a UK-based gift retailer founded in 2014 that creates personalized cards, mugs, frames, hoodies, t-shirts, and cultural keepsakes inspired by heritage. The store offers customizable gift options for occasions like Mother's Day and appeals to customers seeking unique, personalized presents with cultural significance.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,180
Collections
141
Pages
16
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 30 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
-30 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
355ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
14% above average
1,180 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 29/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
14% above average
avg
78% above average
avg
59% below average
avg
96% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Beautyandthebutton
Beautyandthebutton is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 1,180 products organized across 141 collections, making it larger than average for the gifts & hampers category.
Theme and Design
Beautyandthebutton uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Beautyandthebutton achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Beautyandthebutton has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Beautyandthebutton ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 22, 2026
