Dawn
beautyflyboutique.com
Beautyfly Boutique is a gift-focused ecommerce store specializing in unique pop culture-themed items for the entire family. Their curated selection includes collectible toys, desk accessories, fashion items, jewelry, home décor, and seasonal merchandise designed to appeal to pop culture enthusiasts of all ages.
Products
259
Collections
12
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3282 / 16375
Faster than 80% of stores
Gifts & Hampers Ranking
#192 / 868
Top 22% in category
Category Avg Performance
59
+10 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#501 in Gifts & Hampers
Above average (top 39%)
75% below average
259 products vs 1,035 avg
Faster than 78% of Gifts & Hampers stores
PageSpeed score: 69/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
75% below average
avg
85% below average
avg
92% below average
avg
94% below average
avg
Category Intelligence
How Dawn compares to other gifts & hampers stores
12%
of Gifts & Hampers stores use this theme
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 39% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Gifts & Hampers Stores
Other gifts & hampers stores with similar size
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About Dawn
Dawn is a gifts & hampers ecommerce store built on and operating in US. The store currently offers 259 products organized across 12 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Dawn ranks #501 out of 1277 stores we track. This places them in the top 39% of gifts & hampers stores by product catalog size.
Last scanned
Feb 24, 2026
