Becauseinternational
becauseinternational.org
Because International is a social enterprise that designs and sells The Shoe That Grows, an innovative expandable shoe that expands five sizes and lasts for years. The store combines footwear retail with charitable giving, allowing customers to purchase shoes while supporting poverty alleviation and educational access for children worldwide.
Performance Needs Attention
This store scores 25/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
25
Collections
10
Pages
81
Blog Posts
186
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 32 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#16012 / 16375
Faster than 2% of stores
Fashion & Clothing Ranking
#2919 / 2989
Top 98% in category
Category Avg Performance
57
-32 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.090
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3277 in Fashion & Clothing
Below 74% of stores
97% below average
25 products vs 819 avg
Slower than 98% of Fashion & Clothing stores
PageSpeed score: 25/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
97% below average
avg
89% below average
avg
98% above average
avg
481% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 74% by catalog size
high
Strong content (186 blogs, 81 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Becauseinternational
Becauseinternational is a fashion & clothing ecommerce store built on Shopify and operating in ES. The store currently offers 25 products organized across 10 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Becauseinternational uses the Palo Alto theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Becauseinternational achieves a performance score of 25/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Becauseinternational has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Becauseinternational ranks #3277 out of 4419 stores we track. This places them in the top 74% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
