Been
been.london
BEEN is a B Corp certified circular design studio creating premium fashion and lifestyle products entirely from discarded, surplus, and recycled materials. The brand specializes in sustainable clothing and accessories with certified low carbon footprints and traceable sourcing.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
31
Collections
28
Pages
48
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12525 / 16375
Faster than 24% of stores
Fashion & Clothing Ranking
#2273 / 2989
Top 76% in category
Category Avg Performance
57
-10 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
—
Time to First Byte
6.6s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3157 in Fashion & Clothing
Below 71% of stores
96% below average
31 products vs 819 avg
Slower than 76% of Fashion & Clothing stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
96% below average
avg
70% below average
avg
17% above average
avg
41% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 71% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Been
Been is a fashion & clothing ecommerce store built on shopify and operating in LT. The store currently offers 31 products organized across 28 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Been uses the Impact theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Been achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Been has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Been ranks #3157 out of 4419 stores we track. This places them in the top 71% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
