North
befitathlete.com
Be Fit Athlete is a fitness-focused apparel retailer specializing in athletic clothing and gear designed for individuals pursuing an active lifestyle. The brand emphasizes motivational messaging around fitness goals and healthy living, with product collections tailored for both men and women.
Products
45
Collections
5
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
40/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6546 / 16375
Faster than 60% of stores
Sports & Fitness Ranking
#66 / 144
Top 46% in category
Category Avg Performance
58
+4 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 218 Sports & Fitness stores
#93 in Sports & Fitness
Above average (top 43%)
93% below average
45 products vs 640 avg
Faster than 54% of Sports & Fitness stores
PageSpeed score: 62/100
No BNPL options
60% of Sports & Fitness stores offer PayPal
Category Benchmarks
Compared to 218 stores in Sports & Fitness
93% below average
avg
92% below average
avg
90% below average
avg
88% below average
avg
Category Intelligence
How North compares to other sports & fitness stores
0%
of Sports & Fitness stores use this theme
Insights
- 60% of Sports & Fitness stores offer PayPal
Theme & Design
Theme Name
NorthType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 43% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Fitness Stores
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About North
North is a sports & fitness ecommerce store built on and operating in ES. The store currently offers 45 products organized across 5 collections, making it comparable in size for the sports & fitness category.
Theme and Design
North uses the North theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, North achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, North has not implemented a third-party review platform. Compared to other sports & fitness stores, 60% of sports & fitness stores offer paypal
Competitive Positioning
Within the Sports & Fitness category, North ranks #93 out of 218 stores we track. This places them in the top 43% of sports & fitness stores by product catalog size.
Last scanned
Feb 24, 2026
