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supply

beginindustries.com

Begin Industries manufactures and sells enamel lapel pins, iron-on patches, laptop stickers, and NFC stickers/tags. The store offers both finished craft products and maker supplies, with additional services for weddings, bulk orders, and wholesale.

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Performance Needs Attention

This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

60

Collections

7

Pages

10

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

F

38/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme12/15 (Popular theme)
content11/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 23 points below Arts & Crafts category average (60)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#14704 / 16375

Faster than 10% of stores

Arts & Crafts Ranking

#670 / 708

Top 95% in category

Category Avg Performance

60

-23 below avg

Category Avg LCP

1.8s

37

Performance

90

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1004 Arts & Crafts stores

#646 in Arts & Crafts

Below 64% of stores

94% below average

60 products vs 948 avg

Slower than 95% of Arts & Crafts stores

PageSpeed score: 37/100

No BNPL options

65% of Arts & Crafts stores offer PayPal

Category Benchmarks

Compared to 1004 stores in Arts & Crafts

Products60 / avg 948

94% below average

avg

Collections7 / avg 50

86% below average

avg

Pages10 / avg 15

33% below average

avg

Blog Posts8 / avg 32

75% below average

avg

Category Intelligence

How supply compares to other arts & crafts stores

Theme Adoption

0%

of Arts & Crafts stores use this theme

Insights

  • 65% of Arts & Crafts stores offer PayPal

Theme & Design

Theme Name

Supply

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 64% by catalog size

Content Investment

low

Basic content (10 pages)

Tech Stack Maturity

Basic stack

No review platform (18% of category uses one)No BNPL detected (70% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

60 products7 collections10 pages8 blogs

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About supply

supply is a arts & crafts ecommerce store built on and operating in US. The store currently offers 60 products organized across 7 collections, making it comparable in size for the arts & crafts category.

Theme and Design

supply uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, supply achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, supply has not implemented a third-party review platform. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal

Competitive Positioning

Within the Arts & Crafts category, supply ranks #646 out of 1004 stores we track. This places them in the top 64% of arts & crafts stores by product catalog size.

Last scanned

Feb 24, 2026

supply | Arts & Crafts Store Analysis | CommerceRank