supply
beginindustries.com
Begin Industries manufactures and sells enamel lapel pins, iron-on patches, laptop stickers, and NFC stickers/tags. The store offers both finished craft products and maker supplies, with additional services for weddings, bulk orders, and wholesale.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
60
Collections
7
Pages
10
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Arts & Crafts category average (60)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14704 / 16375
Faster than 10% of stores
Arts & Crafts Ranking
#670 / 708
Top 95% in category
Category Avg Performance
60
-23 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#646 in Arts & Crafts
Below 64% of stores
94% below average
60 products vs 948 avg
Slower than 95% of Arts & Crafts stores
PageSpeed score: 37/100
No BNPL options
65% of Arts & Crafts stores offer PayPal
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
94% below average
avg
86% below average
avg
33% below average
avg
75% below average
avg
Category Intelligence
How supply compares to other arts & crafts stores
0%
of Arts & Crafts stores use this theme
Insights
- 65% of Arts & Crafts stores offer PayPal
Theme & Design
Theme Name
SupplyType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 64% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About supply
supply is a arts & crafts ecommerce store built on and operating in US. The store currently offers 60 products organized across 7 collections, making it comparable in size for the arts & crafts category.
Theme and Design
supply uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, supply achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, supply has not implemented a third-party review platform. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal
Competitive Positioning
Within the Arts & Crafts category, supply ranks #646 out of 1004 stores we track. This places them in the top 64% of arts & crafts stores by product catalog size.
Last scanned
Feb 24, 2026
