Indigo 06.11
bestfurnitureonline.co.uk
Indigo Home and Gift is a furniture retailer specializing in sofas, beds, and bedroom furniture available in various sizes and materials including fabric and leather. The store offers both ready-made and made-to-order furniture options with quick dispatch services.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,104
Collections
141
Pages
56
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 26 points below Furniture category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15630 / 16375
Faster than 5% of stores
Furniture Ranking
#261 / 281
Top 93% in category
Category Avg Performance
56
-26 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
159ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 446 Furniture stores
#90 in Furniture
Top 20% of stores
6% above average
1,104 products vs 1,042 avg
Slower than 93% of Furniture stores
PageSpeed score: 30/100
No BNPL options
52% of Furniture stores offer PayPal
Category Benchmarks
Compared to 446 stores in Furniture
6% above average
avg
9% below average
avg
66% below average
avg
92% below average
avg
Category Intelligence
How Indigo 06.11 compares to other furniture stores
3%
of Furniture stores use this theme
Insights
- 52% of Furniture stores offer PayPal
Theme & Design
Theme Name
EmpireType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 20% by catalog size
low
Basic content (56 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Furniture Stores
Other furniture stores with similar size
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About Indigo 06.11
Indigo 06.11 is a furniture ecommerce store built on and operating in GB. The store currently offers 1,104 products organized across 141 collections, making it larger than average for the furniture category.
Theme and Design
Indigo 06.11 uses the Empire theme from the Shopify Theme Store. This theme choice is used by 3% of furniture stores.
Performance Analysis
Based on Google PageSpeed Insights, Indigo 06.11 achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Indigo 06.11 has not implemented a third-party review platform. Compared to other furniture stores, 52% of furniture stores offer paypal
Competitive Positioning
Within the Furniture category, Indigo 06.11 ranks #90 out of 446 stores we track. This places them in the top 20% of furniture stores by product catalog size.
Last scanned
Feb 24, 2026
