Icon
betheaura.com
Be The Aura is a clothing boutique offering contemporary casual wear including crochet tops, loungewear, denim, and accessories. The store curates collections focused on lifestyle pieces with seasonal offerings like their Spring/Summer 2026 resort collection.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
653
Collections
18
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#14638 / 16375
Faster than 11% of stores
Fashion & Clothing Ranking
#2663 / 2989
Top 89% in category
Category Avg Performance
57
-20 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#847 in Fashion & Clothing
Top 19% of stores
20% below average
653 products vs 819 avg
Slower than 89% of Fashion & Clothing stores
PageSpeed score: 37/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
20% below average
avg
81% below average
avg
88% below average
avg
91% below average
avg
Category Intelligence
How Icon compares to other fashion & clothing stores
0%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
IconType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 19% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Icon
Icon is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 653 products organized across 18 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Icon uses the Icon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Icon achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Icon has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Icon ranks #847 out of 4419 stores we track. This places them in the top 19% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
