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Bettyswollox

shopify

bettyswollox.com

BettySwollox is a premium gym wear and training apparel retailer for men and women that combines fitness fashion with social impact. The brand donates £1 from every product sale to support male health awareness and testicular cancer research.

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Performance Needs Attention

This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

56

Collections

26

Pages

13

Blog Posts

5

CommerceRank Score

Overall store health assessment based on 5 key factors

D

48/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#12248 / 16375

Faster than 25% of stores

Fashion & Clothing Ranking

#2226 / 2989

Top 74% in category

Category Avg Performance

57

-9 below avg

Category Avg LCP

1.9s

48

Performance

81

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

7.8s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2752 in Fashion & Clothing

Below 62% of stores

93% below average

56 products vs 819 avg

Slower than 74% of Fashion & Clothing stores

PageSpeed score: 48/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products56 / avg 819

93% below average

avg

Collections26 / avg 93

72% below average

avg

Pages13 / avg 41

68% below average

avg

Blog Posts5 / avg 32

84% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 62% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

Store Timeline & History

Feb 2026

56 products26 collections13 pages5 blogs

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About Bettyswollox

Bettyswollox is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 56 products organized across 26 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Bettyswollox uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Bettyswollox achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Bettyswollox has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Bettyswollox ranks #2752 out of 4419 stores we track. This places them in the top 62% of fashion & clothing stores by product catalog size.

Last scanned

Feb 19, 2026

Bettyswollox | Fashion & Clothing Store Analysis | CommerceRank