new year 2022
bhfhome.com
BHFHome is a curated home decor and homeware retailer specializing in furniture, accent pieces, and decorative accessories including tables, chairs, shelves, lamps, vases, rugs, wall art, bedding, and bath products. The brand positions itself around 'small appreciations' and compact, stylish home furnishings with an emphasis on quality materials like marble, ceramic, metal, and wood.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
317
Collections
70
Pages
7
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Homeware category average (58)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13673 / 16375
Faster than 17% of stores
Homeware Ranking
#391 / 457
Top 86% in category
Category Avg Performance
58
-16 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#234 in Homeware
Above average (top 35%)
65% below average
317 products vs 898 avg
Slower than 86% of Homeware stores
PageSpeed score: 42/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
65% below average
avg
10% below average
avg
65% below average
avg
62% below average
avg
Category Intelligence
How new year 2022 compares to other homeware stores
0%
of Homeware stores use this theme
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
SplitType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 35% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About new year 2022
new year 2022 is a homeware ecommerce store built on and operating in US. The store currently offers 317 products organized across 70 collections, making it comparable in size for the homeware category.
Theme and Design
new year 2022 uses the Split theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, new year 2022 achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, new year 2022 has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, new year 2022 ranks #234 out of 673 stores we track. This places them in the top 35% of homeware stores by product catalog size.
Last scanned
Feb 24, 2026
