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Expanse

bikefairies.org

Joe Mamma Cycles is a bike shop located in Ottawa, Ontario, specializing in BMX, urban, fixed gear, commuter, gravel, road, mountain, and e-bikes for riders of all ages. They offer a curated selection of bikes, cycling gear, accessories, and services including 48-hour tune-ups.

Visit Store

Products

2,788

Collections

294

Pages

20

Blog Posts

68

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#10491 / 16375

Faster than 36% of stores

Sports & Outdoors Ranking

#428 / 716

Top 60% in category

Category Avg Performance

56

-3 below avg

Category Avg LCP

1.7s

Slower than avg

53

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

104ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#74 in Sports & Outdoors

Top 7% of stores

186% above average

2,788 products vs 976 avg

Slower than 60% of Sports & Outdoors stores

PageSpeed score: 53/100

No BNPL options

63% of Sports & Outdoors stores offer PayPal

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products2,788 / avg 976

186% above average

avg

Collections294 / avg 153

92% above average

avg

Pages20 / avg 29

31% below average

avg

Blog Posts68 / avg 61

11% above average

avg

Category Intelligence

How Expanse compares to other sports & outdoors stores

Theme Adoption

0%

of Sports & Outdoors stores use this theme

Insights

  • 63% of Sports & Outdoors stores offer PayPal

Theme & Design

Theme Name

Expanse

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Top 10% largest catalog

Top 7% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Basic stack

No review platform (29% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

2,788 products294 collections20 pages68 blogs

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About Expanse

Expanse is a sports & outdoors ecommerce store built on and operating in US. The store currently offers 2,788 products organized across 294 collections, making it larger than average for the sports & outdoors category.

Theme and Design

Expanse uses the Expanse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Expanse achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Expanse has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal

Competitive Positioning

Within the Sports & Outdoors category, Expanse ranks #74 out of 1076 stores we track. This places them in the top 7% of sports & outdoors stores by product catalog size.

Last scanned

Feb 24, 2026

Expanse | Sports & Outdoors Store Analysis | CommerceRank