Retina
billscustombuilds.com
Bill's Custom Builds is a handmade furniture store specializing in wooden pet furniture, home decor, and custom pieces crafted in the USA. The store offers personalized items including dog bowl stands, toy boxes, wedding signs, and cutting boards, each made individually with attention to detail for pet owners, home decorators, and special occasions.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
26
Collections
10
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
36/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Furniture category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12847 / 16375
Faster than 22% of stores
Furniture Ranking
#216 / 281
Top 77% in category
Category Avg Performance
56
-10 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 446 Furniture stores
#358 in Furniture
Below 80% of stores
98% below average
26 products vs 1,042 avg
Slower than 77% of Furniture stores
PageSpeed score: 46/100
No BNPL options
52% of Furniture stores offer PayPal
Category Benchmarks
Compared to 446 stores in Furniture
98% below average
avg
94% below average
avg
95% below average
avg
92% below average
avg
Category Intelligence
How Retina compares to other furniture stores
0%
of Furniture stores use this theme
Insights
- 52% of Furniture stores offer PayPal
Theme & Design
Theme Name
RetinaType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 80% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Furniture Stores
Other furniture stores with similar size
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About Retina
Retina is a furniture ecommerce store built on and operating in US. The store currently offers 26 products organized across 10 collections, making it comparable in size for the furniture category.
Theme and Design
Retina uses the Retina theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Retina achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Retina has not implemented a third-party review platform. Compared to other furniture stores, 52% of furniture stores offer paypal
Competitive Positioning
Within the Furniture category, Retina ranks #358 out of 446 stores we track. This places them in the top 80% of furniture stores by product catalog size.
Last scanned
Feb 24, 2026
