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39

billy-online.com

Billy is an Israeli online jewelry retailer offering a wide variety of affordable jewelry pieces including necklaces, bracelets, earrings, rings, and accessories. The store specializes in both gold and silver jewelry with quick delivery options and competitive bundle pricing.

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Products

1,581

Collections

18

Pages

3

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

58/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack0/20 (Minimal)
theme12/15 (Popular theme)
content9/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#9259 / 16375

Faster than 43% of stores

Jewelry & Accessories Ranking

#299 / 514

Top 58% in category

Category Avg Performance

57

-1 below avg

Category Avg LCP

1.9s

Slower than avg

56

Performance

92

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

2.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

104ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#49 in Jewelry & Accessories

Top 7% of stores

105% above average

1,581 products vs 770 avg

Slower than 58% of Jewelry & Accessories stores

PageSpeed score: 56/100

No BNPL options

61% of Jewelry & Accessories stores offer PayPal

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products1,581 / avg 770

105% above average

avg

Collections18 / avg 50

64% below average

avg

Pages3 / avg 17

82% below average

avg

Blog Posts3 / avg 26

88% below average

avg

Category Intelligence

How 39 compares to other jewelry & accessories stores

Theme Adoption

0%

of Jewelry & Accessories stores use this theme

Insights

  • 61% of Jewelry & Accessories stores offer PayPal

Theme & Design

Theme Name

Symmetry

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Top 10% largest catalog

Top 7% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (66% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

1,581 products18 collections3 pages3 blogs

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About 39

39 is a jewelry & accessories ecommerce store built on and operating in IL. The store currently offers 1,581 products organized across 18 collections, making it larger than average for the jewelry & accessories category.

Theme and Design

39 uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, 39 achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, 39 has not implemented a third-party review platform. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal

Competitive Positioning

Within the Jewelry & Accessories category, 39 ranks #49 out of 679 stores we track. This places them in the top 7% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 24, 2026

39 | Jewelry & Accessories Store Analysis | CommerceRank