Reformation
binatamillinery.com
Binata Millinery is a NYC-based hat maker offering handcrafted luxury hats, ceremonial headpieces, and vintage finds created using traditional millinery techniques and responsibly sourced materials. The brand specializes in custom, playful, and whimsical hat designs for modern customers.
Products
325
Collections
4
Pages
7
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4538 / 16375
Faster than 72% of stores
Fashion & Clothing Ranking
#906 / 2989
Top 30% in category
Category Avg Performance
57
+9 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1317 in Fashion & Clothing
Above average (top 30%)
60% below average
325 products vs 819 avg
Faster than 70% of Fashion & Clothing stores
PageSpeed score: 66/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
60% below average
avg
96% below average
avg
83% below average
avg
94% below average
avg
Category Intelligence
How Reformation compares to other fashion & clothing stores
0%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
ReformationType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 30% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Reformation
Reformation is a fashion & clothing ecommerce store built on and operating in ES. The store currently offers 325 products organized across 4 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Reformation uses the Reformation theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Reformation achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Reformation has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Reformation ranks #1317 out of 4419 stores we track. This places them in the top 30% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
