Flex - 2025-08-24 - 2025-11-18
bitsofaustralia.com.au
Bits of Australia is an online retailer specializing in Australian-made gifts and souvenirs, offering a curated selection of gift boxes, unique gifts, and hampers featuring Aboriginal art, accessories, home and food items, and stationery. The store caters to both local and international customers seeking authentic Australian-made presents and corporate gifting solutions.
Products
1,245
Collections
136
Pages
24
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3680 / 16375
Faster than 78% of stores
Gifts & Hampers Ranking
#218 / 868
Top 25% in category
Category Avg Performance
59
+9 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
80ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#160 in Gifts & Hampers
Top 13% of stores
20% above average
1,245 products vs 1,035 avg
Faster than 75% of Gifts & Hampers stores
PageSpeed score: 68/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
20% above average
avg
72% above average
avg
38% below average
avg
92% below average
avg
Category Intelligence
How Flex - 2025-08-24 - 2025-11-18 compares to other gifts & hampers stores
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 13% by catalog size
low
Basic content (24 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Flex - 2025-08-24 - 2025-11-18
Flex - 2025-08-24 - 2025-11-18 is a gifts & hampers ecommerce store built on and operating in AU. The store currently offers 1,245 products organized across 136 collections, making it larger than average for the gifts & hampers category.
Theme and Design
Flex - 2025-08-24 - 2025-11-18 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flex - 2025-08-24 - 2025-11-18 achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flex - 2025-08-24 - 2025-11-18 has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Flex - 2025-08-24 - 2025-11-18 ranks #160 out of 1277 stores we track. This places them in the top 13% of gifts & hampers stores by product catalog size.
Last scanned
Feb 24, 2026
