Bixie x Barney Launch - added extra pages
bixie.com.au
Bixie Colour is a Sydney-based hair salon founded by renowned colourist Sheree Knobel, specializing in personalized hair color treatments including balayage, blonde, and lived-in color techniques. The store also retails professional hair care brands such as Kevin Murphy, Redken, GHD, K18, and other premium salon products.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
13
Collections
23
Pages
36
Blog Posts
65
CommerceRank Score
Overall store health assessment based on 5 key factors
35/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Beauty & Cosmetics category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13555 / 16375
Faster than 17% of stores
Beauty & Cosmetics Ranking
#313 / 403
Top 78% in category
Category Avg Performance
56
-13 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
73ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#415 in Beauty & Cosmetics
Below 73% of stores
96% below average
13 products vs 315 avg
Slower than 78% of Beauty & Cosmetics stores
PageSpeed score: 43/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
96% below average
avg
56% below average
avg
89% above average
avg
141% above average
avg
Category Intelligence
How Bixie x Barney Launch - added extra pages compares to other beauty & cosmetics stores
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 73% by catalog size
high
Strong content (65 blogs, 36 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Bixie x Barney Launch - added extra pages
Bixie x Barney Launch - added extra pages is a beauty & cosmetics ecommerce store built on and operating in AU. The store currently offers 13 products organized across 23 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Bixie x Barney Launch - added extra pages uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bixie x Barney Launch - added extra pages achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bixie x Barney Launch - added extra pages has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Bixie x Barney Launch - added extra pages ranks #415 out of 572 stores we track. This places them in the top 73% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
