Blackandthemoon
blackandthemoon.com
Black and the Moon is a Canadian-owned metaphysical retailer specializing in tarot and oracle decks, astrology guides, spiritual prints and stationery, ritual supplies, and curated oddities and antiques. The store positions itself as a resource for spiritual journeys and esoteric practices, serving customers interested in divination tools and metaphysical products.
Products
77
Collections
14
Pages
8
Blog Posts
75
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5667 / 16375
Faster than 65% of stores
Gifts & Hampers Ranking
#349 / 868
Top 40% in category
Category Avg Performance
59
+5 above avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.170
Cumulative Layout Shift
100ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#776 in Gifts & Hampers
Below 61% of stores
93% below average
77 products vs 1,035 avg
Faster than 60% of Gifts & Hampers stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
93% below average
avg
82% below average
avg
79% below average
avg
42% above average
avg
Theme & Design
Theme Name
Tincture
Type
Theme Store
Theme Store ID
798
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 61% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Gifts & Hampers Stores
Other gifts & hampers stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Blackandthemoon
Blackandthemoon is a gifts & hampers ecommerce store built on Shopify and operating in LT. The store currently offers 77 products organized across 14 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Blackandthemoon uses the Tincture theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Blackandthemoon achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Blackandthemoon has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Blackandthemoon ranks #776 out of 1277 stores we track. This places them in the top 61% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
