Blackblum
blackblum.com
Black+Blum is an eco-conscious homeware brand that designs and sells high-quality, leak-proof lunch boxes, water bottles, vacuum flasks, travel cups, and meal prep sets. Founded in London and distributed from their Indianapolis warehouse, they focus on sustainable materials and durable products designed for everyday use and adventures.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
51
Collections
15
Pages
23
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Homeware category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14495 / 16375
Faster than 11% of stores
Homeware Ranking
#408 / 457
Top 89% in category
Category Avg Performance
58
-20 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
129ms
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
371ms
Time to First Byte
16.3s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#442 in Homeware
Below 66% of stores
94% below average
51 products vs 898 avg
Slower than 89% of Homeware stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 673 stores in Homeware
94% below average
avg
81% below average
avg
15% above average
avg
90% below average
avg
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 66% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
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About Blackblum
Blackblum is a homeware ecommerce store built on shopify and operating in US. The store currently offers 51 products organized across 15 collections, making it comparable in size for the homeware category.
Theme and Design
Blackblum uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Blackblum achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Blackblum has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Blackblum ranks #442 out of 673 stores we track. This places them in the top 66% of homeware stores by product catalog size.
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